One Night. One Show. One Culture.
There was no where for all elements of the culture to live under one roof and be celebrated at the same time. Hip-hop is more than just rap. We are a culture that includes different elements such as the djs, artists, producers, sneakerheads, and entrepreneurs. We created “Juice Hip-Hop Exhibition.” With this event we celebrate each element by holding an art gallery,emcee showcase, dance off, dj showcase/battle, producer sets, art/photo gallery, and clothing market all for one night, one show, and one culture. We have curated this exhibition annually since 2013. The first two in the "Rocket City" Huntsville, Al, and these past three summer we curated the exhibition during the 11th - 13th Annual Brooklyn Hip-Hop Festival produced by Brooklyn Bodega. Our culture is gradually growing and continually changing. We took on the challenge of collecting it under one roof to emphasize we are all one.
The DJ is the corner stone of Hip Hop. The DJ is the life of the party as well as the architect for the foundation of Hip Hop. The DJ played the music that influenced the first emcee's to spit on the mike and eventually evolve into the rappers of today. This led to the development of an entire culture, as the DJ played the soundtrack to peoples lives . The DJ is not just a prop at a good party. The DJ was the first Hip Hop artist, he is and will remain the main act at any Hip Hop show.