One Night. One Show. One Culture.
There was no where for all elements of the culture to live under one roof and be celebrated at the same time. Hip-hop is more than just rap. We are a culture that includes different elements such as the djs, artists, producers, sneakerheads, and entrepreneurs. We created “Juice Hip-Hop Exhibition.” With this event we celebrate each element by holding an art gallery,emcee showcase, dance off, dj showcase/battle, producer sets, and sneaker gallery all for one night, one show, and one culture. We have curated this exhibition annually since 2013. The first two in the "Rocket City" Huntsville, Al, and these past two summer we curated the exhibition during the 11th & 12th Annual Brooklyn Hip-Hop Festival produced by Brooklyn Bodega. Our culture is gradually growing and continually changing. We took on the challenge of collecting it under one roof to emphasize we are all one.
The DJ is the corner stone of Hip Hop. The DJ is the life of the party as well as the architect for the foundation of Hip Hop. The DJ played the music that influenced the first emcee's to spit on the mike and eventually evolve into the rappers of today. This led to the development of an entire culture, as the DJ played the soundtrack to peoples lives . The DJ is not just a prop at a good party. The DJ was the first Hip Hop artist, he is and will remain the main act at any Hip Hop show.
The MC posses the great gift of communication. He has the ability to catch everybody’s attention with incredible display of verbal acrobatics and the power to command the crowd. The MC moves the crowd because they are the master of ceremonies. The voice of the MC emerged from party music to lyrics about the struggles in the inner city, self awareness, and revolution. Being a MC is an expression of self through words. They are the voice of the culture.
Dance form birthed from the Hip Hop Culture. The dance form were displayed during the breaks of a record span by the early DJ's, and that is where the Break boys also known as the Bboys took the stage and put on a show. The Bboys put on the show with these originals dance elements such as top rock, footwork, freezers, power moves, and later on added tricks, and flow. The Bboy dance elements are defining gravity, and is constantly testing the limits of the body. The Bboy is an underground community, its around the world, it touches everybody, and everybody is united.
The beat, the other key essential component to every song. As the role of the beat maker has shifted in recent years bringing them to the front of the stage, standing along with their counterpart, the MC.
Graffiti was the first display of the hip hop culture, and the first time form of the unapologetic and raw foundation of the culture. The messages and codes that were displayed through graffiti documented what was going on in that specific time period, and was the way of expression for the youth through art. The graffiti was and still is our creative reflection of ourselves and our communities.
The kicks became the standard footwear for the youthful hip hop culture in the 70s, and now is the staple of style within the culture. Your whole fit start and end with the kicks. A true sneaker head has the knowledge, volume, exclusivity, rare, and OG kicks. It is not about having the most sneakers. It is about them being fresh and having some sense of value.